COLDFLEX®. A BETTER FORM OF COLD THERAPY - FOR HUMAN & EQUINE USE If You Are Still Using Ice, Gel, Chemical Packs or Alcohol-Based Self-Cooling Products - It's Time for a Change! Chemical packs and alcohol-based cooling products are not the best mode of treatment for pain, swelling, haematomas (bruises), heat exhaustion, haemophilia or other disorders requiring cold therapy in either humans or animals. The "colder is better" concept is not science, as it has been shown that ice, gel and chemical packs can actually inhibit vasoconstriction and increase inflammation and swelling if not applied appropriately. If this occurs, it increases the chances of soft-tissue injury and long-term damage to the tendons and muscles. As for alcohol based products, they only provide "surface" cooling, but do not reduce the temperature of the deeper layers of muscle enough to be therapeutically beneficial. These types of products often cause vasodilation of the surface blood vessels thereby increasing irritation and swelling in the more superficial tissues as well as irritation of abraded or dry skin. COLDFLEX is a better cold therapy alternative. HOW DOES COLDFLEX® WORK? COLDFLEX is the only self-cooling product on the market that is water based, making it 100% irritation free and safe, even on abraded skin. Other "self-cooling" products are alcohol based . Alcohol can cause surface blood vessels to dilate and actually increase the swelling; it also rapidly evaporates cooling top tissue, but having little effect on deeper muscle tissue. COLDFLEX however,  removes heat by evaporation, pulling heat from deep within the muscle tissues, while the compression helps reduce and prevent edema. And because COLDFLEX is water based, the wrap requires only cool water to regenerate.  COLDFLEX has sterile and non-sterile products suitable for medical or athletic use in humans or veterinary (equine) use. COLDFLEX Cold Compression Bandages for sprains and swelling related injuries is a stretchable polyurethane foam saturated with 96% water based gel that cools at room temperature. COLDFLEX combines the compression of an elastic bandage with cooling to deliver pain and swelling relief in one easy-to-use wrap. COLDFLEX has been designed to reduce swelling and relieve pain from strains,sprains, bruises, insect bites and any swelling injury and is recommended by trainers, physical therapists and physicians around the world. Key Benefits of COLDFLEX®: COOLS BY EVAPORATION-no need to freeze. NO CHEMICALS, NO MESS-non toxic and non-irritating. REUSABLE - Recharges with WATER! WHY IS COLDFLEX® BETTER THAN ICE? Ice forces cold into soft-tissues (i.e. muscles, tendons, blood vessels, etc.) from the outside-in. Most often, the injury, inflammation and swelling are located deep in the muscle. In order to reduce the temperature of these deeper tissues, the more superficial tissue layers become damaged as their temperature drops well below therapeutic levels. COLDFLEX is the answer to this problem because it does not force cold in, but instead, PULLS HEAT OUT. COLDFLEX draws the heat out of the soft-tissues through evaporation. As it removes the heat from the area being treated, the material may feel warm to the touch as the heat passes through it. This is normal!. COLDFLEX can reduce the temperature of both superficial and deep tissues by 22 degrees Celsius, more than enough to aggressively treat sprains, strains, inflammation, and heat exhaustion.