Are You Using the BEST Cold-Therapy Products?

Not so, if you are still using Ice, Gel Packs, Chemical Packs or Alcohol-Based Cooling Products!

Why Aren't these Products Good to Use?

The "colder is better" concept is "old news", as it has been shown that ice, chemical and gel packs can increase irritation and swelling of the soft-tissues if they are not applied appropriately. If these products are left on too long, vasodilitation occurs, increasing the risk of damage due to the additional swelling of the soft-tissues as the body attempts to protect itself from frost bite/burn. Excess cold can have the opposite effect intended, causing long-term damage to the tendons and muscles.

As for alcohol based products, they only provide "surface" cooling, but do not reduce the temperature of the deeper layers of muscle enough to be therapeutically beneficial. These types of products often cause surface vasodilatation of the blood vessels, thereby increasing irritation and swelling in the more superficial tissues as well as irritation of abraded or dry skin.